Episode Summary:

This week, Jeremy dives into a personalization case-study with Marius Morariu, co-founder and CEO of Tracie Martyn Skincare, about how he has expanded his company from a high-end spa in Manhattan to an online business. Using many of the tools the Messenger Mastermind team has been sharing in this series, Marius’s strategies are an example of how to make every customer feel happy, confident, and special, whether they are walking the red carpet or getting ready for date night. Listen ahead for an inspiring example of how quizzes, pop-ups, and email and SMS automations can work for any kind of a company - including one that was founded as an in-person, brick-and-mortar venture.


In this episode you’ll learn:

  • Navigating the transition from a retail first business to an eCommerce centered business.
  • How to maintain personal connection with customers at scale.¬†
  • The key to turning cookie cutter relationships into bff relationships.
  • Creating a great welcome flow that also captures a lot of data.
  • Leveraging SMS and Email to make everyone feel like a superstar.

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Sponsor Section

This series is presented in partnership with Octane AI and Gorgias. 


What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can. 


Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data. 


Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships. 


The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.


Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.


Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?  That's why using personalization to deliver exceptional customer service is so important for your retention & growth. 


Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets. 

This saves your support team hours per day and makes managing customer orders a breeze. 


With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number. 


Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.

Aug 30, 2018
Messenger Mastermind

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