Episode Summary:


This week, Jeremy talks with Eli Weiss, head of CX (Customer Experience) at Olipop, perhaps today’s hottest CPG startup. The massive buzz and repeat sales setting Olipop apart is a lot about how Eli and his team have designed the customer journey at Olipop. Customer service can seem like a footnote in sales and marketing, but CX is about amplifying the voice of the customer to parts of your business who can make a difference and make sure to retain them. Listen ahead to hear where to look for valuable feedback from customers, innovative ways to drive your responses right back into your marketing plan, and the way that adding friction to your funnel can actually turn your customers into your biggest evangelists. 

‚Äć

 

In this episode you’ll learn:

  • Why CX is so important in DTC these days
  • The questions you should be asking internally to design a CX program that is true to your brand
  • The listening platforms you should be using to get to know your customers
  • Unsustainable vs sustainable growth
  • How to let you customers get to know your team, and why keeping CX in house is essential

Never miss an episode

Help the show

What's the Team up to?

‚Äć

Sponsor Section

 This episode is presented in partnership with Postscript. 


-------------------------------------------------------------------------------------------------------------------------------

Q4 is the busiest time of the year for ecommerce brands, and if one thing rings true year in and year out‚ÄĒyour marketing has to grab shoppers attention quickly.¬†


SMS marketing makes it easier than ever to connect with customers through their phones. Trusted by brands like Brooklinen, Native, Fanjoy and more, Postscript is the go-to text message marketing platform for brands on Shopify and Shopify Plus. Learn more and start a free 30-day trial at Postscript.io.



Posted 
Oct 26, 2021
 in 
Messenger Mastermind
 category

More from 

Messenger Mastermind

 category

View All

Subscribe today to get our 5 secrets to scaling an 8-Figure/year business

No spam ever. Read our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.