Episode Summary:

Jeremy wraps up the Personalization Series in his best ever conversation with Ben Parr, one of Messenger Mastermind’s favorite guests. Ben jumps right in to unpack how changes in data collection and storage (hello ios updates and Facebook changes) directly impact how relationships are built with customers. Once the strategies and tactics from Episodes 1 & 2 are implemented, it’s time to think about merging those ideas with the channel diversification and data collection that will need to shift to continue to be helpful to your bottom line. Listen ahead for why 0-party data is the future, why you need a conversational pop-up, and why cookie-pocalypse is not the end of the world. 

Previous episodes with Ben: The 45 Best Strategies in Conversational Marketing, Product Quiz = Personalized Shopping Experience. To reach Ben: Octaneai.com @benparr on all social media  

In this episode you’ll learn:

  • What is Zero party data and why it‚Äôs essential for your brand.
  • The difference between First and zero party data.
  • What moving from rented to real relationships with your customers means.
  • How to power your Email/SMS automations with Zero party data.
  • Some use cases on what you can deploy
  • What are conversational pop ups?
  • Ways to prepare for this holiday without relying on Facebook.
  • Cookie-pocalypse! What is it and what does it mean for your business.
  • Klaviyo 3rd party playbook
  • Get the Zero Party Data Playbook¬†

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Sponsor Section

This series is presented in partnership with Octane AI and Gorgias. 


What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can. 


Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data. 


Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships. 


The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.


Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.


Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?  That's why using personalization to deliver exceptional customer service is so important for your retention & growth. 


Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets. 

This saves your support team hours per day and makes managing customer orders a breeze. 


With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number. 


Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.

Sep 28, 2021
Messenger Mastermind

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