Episode Summary:

 In this episode we welcome Wassim Dakik from Postscript back for another chat about SMS. You’ve gotten through Black Friday and your contact list is the healthiest it's ever been! So how do you deploy it between now and your last ship-by date for Christmas, and what about after the holidays die down? Wassim has many actionable tactics for engaging with your customers from now to well past January, from directly communicating shipping expectations to guidance on the best ways to segment your list pre- and post- holiday. 


In this episode you’ll learn:

  • Actionable tactics for brands to be able to use with contacts they just acquired 
  • Messaging templates for  last ship date reminders and the new year
  • Communication tips for supply chain issues
  • Testing strategies for customer retention starting in January 
  • The best ways to segment your newly expanded lists
  • Why this is the best time of year to capture customer reviews

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 This episode is presented in partnership with Postscript. 


Q4 is the busiest time of the year for ecommerce brands, and if one thing rings true year in and year out—your marketing has to grab shoppers attention quickly. 

SMS marketing makes it easier than ever to connect with customers through their phones. Trusted by brands like Brooklinen, Native, Fanjoy and more, Postscript is the go-to text message marketing platform for brands on Shopify and Shopify Plus. Learn more and start a free 30-day trial at Postscript.io.



Dec 7, 2021
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