Episode Summary:

In Episode Two of the SMS series (If you missed Episode One, you can listen to it  here), we jump into the nitty gritty of how to scale your SMS program. First, we outline the 4 key SMS automations that are the revenue driving foundation of a successful program, and then we look at the high-value campaigns where SMS can accelerate your growth. We highlight specific language to use when crafting your messages, best-practices for message scheduling so they feel the most natural for your customers, and CTA frameworks for every type of campaign. Listen ahead for powerful tactics for scaling your SMS marketing reach and results.  

In this episode you’ll learn:

  • The Key to SMS success = Automation. Make money while you sleep.¬†
  • 4 key automations and 3 key campaigns everyone should set up when scaling up in a couple of hours.¬†

The 4 SMS Automations everyone should build when scaling SMS.

  • Welcome Series: Use 2-for-1 Pop and Cross pollination to build your list.
  • Abandon Cart Series: is powerful because it‚Äôs timely. This is the time to use an MMS message. Use emojis and dynamic images to bring people back.
  • Review Requests Series: are a chance to get customer excited about what they just bought to avoid buyer remorse. Time it to when they received product to get them as excited as possible.
  • Post purchase Cross Sell Series: is the most important thing you can do to grow your business. Make this as dynamic and personalized as possible. About replenishment, invest in this part of your business. Difference between selling a product and building a brand.¬†

The 3 best Campaigns types for SMS.

  • Product Launches: are the most valuable way to leverage SMS. Guaranteed Open rate is the best way to get new product in front of your customers.¬† Use an MMS to give visual (and use emoji!)¬†
  • Promos & Offers: Think of a promo as a cold message. Use emojis or photos if you want to budget for MMS. Make the offer as simple as possible, don‚Äôt make it look like an ad.
  • Restocks If you have sold out products, so when something comes back people want to know. Use language that this product previously sold out. Segment out people who have bought something in the past.

Rules of thumb: stagger SMS messages throughout the day with your other channels and coordinate the content.  No one wants to be bombarded with the exact same message in different places.

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Sponsor Section

This series is presented in partnership with Postscript and  Justuno.


Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.

When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue. 

Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.


Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay. 

Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads. 

Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!

Aug 10, 2021
Messenger Mastermind

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