Scaling Post IOS with Youtube

Episode Summary:

In this week’s episode, Jeremy talks with Christian Hoppe co-founder of Vienna based Forwrd Agency about the incredible potential that Youtube has an alternative advertising channel to Facebook. This is partly because targeting can be much more refined with Youtube, and because it is possible to generate direct response actions much more successfully with the natural way that Youtube functions. Jeremy and Christian discuss how to fit Youtube into a more traditional DTC marketing framework, production and creative that Christian has seen have the most success at his agency, and the various methods he uses to quantify performance. 

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In this episode you’ll learn:

• How to use Youtube’s powerful targeting potential
• What kind of research to do before producing Youtube content
• How to mesh creative and targeting 
• Why specific is better
• The creative and format perimeters that work best for Youtube content
• What differentiates Youtube from other social media platforms
• The #1 purpose of targeted Youtube content 

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