Episode Summary:

In this episode Jeremy jumps right into a fast-paced interview with Nik Sharma the consultant behind successful DTC brands like Caraway, Cadence, and Haus, to talk about what he’s predicting for Holiday 2021 and January 2022. Listen for how to make the most of your channels now and through the end of the year, great tips for tying your first and zero party data back into your communications, and something we’ve been talking about a lot recently, how marketing starts with the customer, not the product. That’s not all! Nik dishes on his former job as a social media manager for Pitbull, and gives a quick lesson on old-school retail terms that will help you in your DTC business. 

In this episode you’ll learn:

  • Nik’s #1 tip for brands this holiday season
  • A step by step guide to segmenting your promotions for each phase of the holiday season
  • Why channel diversity is so important (and how to generate 0 party data from your channels)
  • Old-school retail metrics that can get you ahead of DTC competition
  • How building buzz is similar for brands and people
  • What to keep in mind in your marketing as you scale
  • Tips and tactics for the beginning of 2022

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 This episode is presented in partnership with Postscript. 


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Nov 9, 2021
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