Episode Summary:

In this week’s episode, Jeremy talks to Elizabeth Grojean, the founder of Baloo Living about how she launched her business and grew it from Amazon to a fully self-sufficient DTC brand on Shopify. Through a savvy use of PR and knowing her brand identity very early in the process, Elizabeth used affiliate marketing to make huge profits at Baloo Living. What might have been beginner's luck has grown into a deep knowledge of the space, and by the end of the episode you will have a clearer understanding of the differences between paid advertising, influencer marketing, and affiliates, and will know which one is right for you.

‍

‍

In this episode you’ll learn:

  • The leg up that product research before you launch will give you
  • The joys and pitfalls of designing an unbeatable hero product 
  • How to drive  traffic to your site, through other distributors 
  • How affiliate marketing and influencer marketing are similar and different
  • Ways to get your product in front of affiliate reviewers and why that matters  
  • What to watch out for when expanding your inventory, and the psychology of offering choices to your customers 

Never miss an episode

Help the show

What's the Team up to?

‍

Sponsor Section

 This episode is presented in partnership with Postscript. 


-------------------------------------------------------------------------------------------------------------------------------

Q4 is the busiest time of the year for ecommerce brands, and if one thing rings true year in and year out—your marketing has to grab shoppers attention quickly. 


SMS marketing makes it easier than ever to connect with customers through their phones. Trusted by brands like Brooklinen, Native, Fanjoy and more, Postscript is the go-to text message marketing platform for brands on Shopify and Shopify Plus. Learn more and start a free 30-day trial at Postscript.io.


-------------------------------------------------------------------------------------------------------------------------------


Posted 
Nov 30, 2021
 in 
Messenger Mastermind
 category

More from 

Messenger Mastermind

 category

View All

Subscribe today to get our 5 secrets to scaling an 8-Figure/year business

No spam ever. Read our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.