Episode Summary:

In this week’s episode, Jeremy interviews Ben Acott, the founder of Magnetic Labs (the holding company for Ben’s successful investments like Drink Monday and Manscaped) about what it takes to make DTC brands with highly effective subscription programs. Ben takes this knowledge and penchant for grouping things together far, detailing how product bundling and brand partnerships can reduce costs, boost sales and retention this holiday season. He also spreads the message of how gift culture, and really valuing and investing into each customer is the best way to ensure a good base - making a case for avoiding cheap acquisitions and instead focusing on “sticky subscribers” and repeat buyers. 

 In this episode you’ll learn:

  • Secrets from the 100 year subscription club.
  • How Ben transfers insights across his portfolio of brands.
  • Reducing Subscription Churn to <10% with great unboxing.
  • Magnetic’s plan to overcome a 300% increase in CAC.
  • What is Contribution Margin?
  • The keys to partnering with another great brand this holiday.
  • Thinking of gifting as a distribution model
  • The hidden gem of advertising in January
  • Shifting from Cheap traffic to more valuable customers.
  • Why Ben spends 3 hours every week looking at old ads.
  • The key to getting rid of the set it and forget it mindset.

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 This episode is presented in partnership with Postscript


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Nov 2, 2021
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