Episode Summary:

There is no question that customers love a good deal, but there is a danger in discounting too often or too aggressively. In this super valuable episode, Jeremy, Mark, and Ben give out 4 hyper-specific discount strategies that end up being a win-win for customer satisfaction and profit. Listen ahead for the Messenger Mastermind rules for discounting through: Gift with Purchase, Product Bundling, Discounted Shipping, and New Product Drops. These are strategies you can experiment with - using one or all of them - and this episode has in-depth conversations of the pros and cons for each one. 

 In this episode you’ll learn:

  • Four immediate discount strategies that don’t cut into profitability
  • How to offer a gift with purchase that doesn’t cut into AOV, and three methods for making this happen easily on your site
  • The best way to bundle products together
  • Free shipping tactics - when to go site-wide and when to introduce a threshold
  • Why it’s not counterintuitive to discount during product drops 

Never miss an episode

Help the show

What's the Team up to?

Sponsor Section

 This episode is presented in partnership with Postscript. 


Q4 is the busiest time of the year for ecommerce brands, and if one thing rings true year in and year out—your marketing has to grab shoppers attention quickly. 

SMS marketing makes it easier than ever to connect with customers through their phones. Trusted by brands like Brooklinen, Native, Fanjoy and more, Postscript is the go-to text message marketing platform for brands on Shopify and Shopify Plus. Learn more and start a free 30-day trial at Postscript.io.

Oct 19, 2021
Messenger Mastermind

More from 

Messenger Mastermind


View All

Subscribe today to get our 5 secrets to scaling an 8-Figure/year business

No spam ever. Read our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.