Episode Summary:

Unlike traditional channels, brand recognition won’t get you anywhere with TikTok - users need to connect with your content immediately, and they need to be motivated to get off of the platform and onto your site. Tim Keen talks with Jeremy about his extensive experience helping brands mold their content to make this happen: how to find the right influencers, how to budget this into your ad-spend, what to focus on, a crash course in whitelisting, and the things never to forget. 

In this episode you’ll learn:

  • The Fundamentals of migrating from Facebook to TikTok¬†
  • Why TikTok upends everything you know about branding
  • The best creative structure for TikTok ads
  • The difference between platform performance and driving traffic¬†
  • Budget breakdowns for adding TikTok into your marketing plans
  • Whitelisting: what is it and how to do it right¬†

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Feb 8, 2022
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