Episode Summary:

It’s October, and you know what that means. The holidays are here. This is the week to double check all of your strategies for the season, and to make sure you are ready for the push that is coming. In this episode, Jeremy, Mark, and Ben go over how the 2021 holiday season will be different for ecommerce after the big changes on Facebook and iOS, and how to make the most of the time you have right now to make sure this is your best sales season yet. 

Listen ahead for tactics on how to increase and utilize your contact list, trends in paid budget deployment, and where the big focus in content seems to be going this year. 


In this episode you’ll learn:

  • The difference between Holiday 2020 and 2021.
  • How to navigate the ad competition across platforms.
  • The big bad entrants you need to keep an eye out for. 
  • Why you need to Triple down on your SMS list. 
  • Where are paid budgets going?
  • Is Facebook totally dead?
  • Why you should consider Connected TV. 
  • Taking advantage of the Treatyoself movement.
  • Ben’s list of  Segmenting musts.
  • The need to give general shipping timelines.

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Sponsor Section

 This episode is presented in partnership with Postscript. 


Q4 is the busiest time of the year for ecommerce brands, and if one thing rings true year in and year out—your marketing has to grab shoppers attention quickly. 

SMS marketing makes it easier than ever to connect with customers through their phones. Trusted by brands like Brooklinen, Native, Fanjoy and more, Postscript is the go-to text message marketing platform for brands on Shopify and Shopify Plus. Learn more and start a free 30-day trial at Postscript.io.

Oct 5, 2021
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