Episode Summary:

This week, Jeremy sits down with Brandon Amoroso, the founder of ElectricIQ Marketing a digital marketing agency making waves in the Shopify-verse. Since Brandon works with so many companies, he’s the perfect guest to talk about 2021 trends as we push into the holiday season. They get into Brandon’s 11 - yes, 11 flows, where he sees media spend going in 2022, and a good case for why now is the time for brands to build exclusive apps. 



In this episode you’ll learn:

  • Brandon’s predictions for best places to put your marketing dollars in 2022
  • What’s working best in off-of-facebook marketing strategy
  • 11 separate flows for your email and SMS, and essential exclusions so they don’t overlap 
  • Novel tactics for getting customers to subscribe to SMS
  • Why 2022 will be the year for the brand-exclusive app 
  • What to do RIGHT NOW to get ready for BCFM 

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 This episode is presented in partnership with Postscript. 


Q4 is the busiest time of the year for ecommerce brands, and if one thing rings true year in and year out—your marketing has to grab shoppers attention quickly. 

SMS marketing makes it easier than ever to connect with customers through their phones. Trusted by brands like Brooklinen, Native, Fanjoy and more, Postscript is the go-to text message marketing platform for brands on Shopify and Shopify Plus. Learn more and start a free 30-day trial at Postscript.io.


Oct 12, 2021
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